Growth Strategy & Ops
We don’t sell strategy decks. We build and operate your full growth system - from roadmap to execution - inside your stack.
Benefits
Why you Need the Growth Strategy & Ops
Benefits
Why you Need the Growth Strategy & Ops
When you’re juggling 5+ teams and still can’t get clear answers or results, something’s broken. We fix that.
We plug into your stack and turn scattered efforts into a single, streamlined growth system - built around your goals, your funnel, and your business's reality. No more guessing which channel’s working. No more strategy decks collecting dust.
We bring clarity to your roadmap, connect the dots between marketing, product, and revenue, and stay hands-on through execution.
One team, full transparency, zero BS.
We don’t just help you grow - we make growth manageable.
01.
Embedded Strategic Thinking
01.
Embedded Strategic Thinking
02.
Real Operational Systems
02.
Real Operational Systems
03.
Full-Funnel Roadmaps
03.
Full-Funnel Roadmaps
04.
Sprint-Based Planning
04.
Sprint-Based Planning
05.
Cross-Functional Alignment
05.
Cross-Functional Alignment
06.
Revenue-Driven KPIs
06.
Revenue-Driven KPIs
07.
Full Transparency
07.
Full Transparency
08.
One Team to Run It All
08.
One Team to Run It All
Benefits
Why you Need the Growth Strategy & Ops
When you’re juggling 5+ teams and still can’t get clear answers or results, something’s broken. We fix that.
We plug into your stack and turn scattered efforts into a single, streamlined growth system - built around your goals, your funnel, and your business's reality. No more guessing which channel’s working. No more strategy decks collecting dust.
We bring clarity to your roadmap, connect the dots between marketing, product, and revenue, and stay hands-on through execution.
One team, full transparency, zero BS.
We don’t just help you grow - we make growth manageable.
01.
Embedded Strategic Thinking
02.
Real Operational Systems
03.
Full-Funnel Roadmaps
04.
Sprint-Based Planning
05.
Cross-Functional Alignment
06.
Revenue-Driven KPIs
07.
Full Transparency
08.
One Team to Run It All
Service Details
What We Do
Growth Strategy & Ops is where execution gains direction — and direction gains velocity.
We don’t just “advise” or “oversee” - we build your strategy, translate it into roadmaps, and work alongside you to implement it. From high-level channel mix planning to weekly task sprints, we operate like an embedded team focused on outcomes, not output.
Strategic Planning & Roadmapping:
Defining business objectives, growth KPIs, and measurable targets.
Mapping quarterly growth initiatives into operational roadmaps
Full-Funnel Architecture:
Designing acquisition → conversion → retention flows across paid and owned media.
Offer structuring, landing page strategy, and channel-role alignment.
Media Planning & Forecasting:
Channel allocation by ROMI, MER, AOV, LTV, and contribution margin.
Budget modeling across funnel stages and platforms.
Creative, Campaign & Sprint Planning:
Syncing creative production with media buying testing needs.
Planning weekly/monthly/quarterly campaign drops aligned with business cycles (product/collection launches, seasonality, etc.).
Cross-Channel Growth Coordination:
Aligning media buying, creative, email, CRM, CR, and dev teams into one operating system.
Weekly syncs, shared dashboards, and async Loom updates.
Operational Enablement:
Integrating into client tools (ClickUp, Slack, Notion, Sheets, etc.).
Implementing check-ups like weekly reviews, retros, and funnel reviews.
We own the rhythm and accountability, so you’re never left guessing what’s happening.
Service Details
What We Do
Growth Strategy & Ops is where execution gains direction — and direction gains velocity.
We don’t just “advise” or “oversee” - we build your strategy, translate it into roadmaps, and work alongside you to implement it. From high-level channel mix planning to weekly task sprints, we operate like an embedded team focused on outcomes, not output.
Strategic Planning & Roadmapping:
Defining business objectives, growth KPIs, and measurable targets.
Mapping quarterly growth initiatives into operational roadmaps
Full-Funnel Architecture:
Designing acquisition → conversion → retention flows across paid and owned media.
Offer structuring, landing page strategy, and channel-role alignment.
Media Planning & Forecasting:
Channel allocation by ROMI, MER, AOV, LTV, and contribution margin.
Budget modeling across funnel stages and platforms.
Creative, Campaign & Sprint Planning:
Syncing creative production with media buying testing needs.
Planning weekly/monthly/quarterly campaign drops aligned with business cycles (product/collection launches, seasonality, etc.).
Cross-Channel Growth Coordination:
Aligning media buying, creative, email, CRM, CR, and dev teams into one operating system.
Weekly syncs, shared dashboards, and async Loom updates.
Operational Enablement:
Integrating into client tools (ClickUp, Slack, Notion, Sheets, etc.).
Implementing check-ups like weekly reviews, retros, and funnel reviews.
We own the rhythm and accountability, so you’re never left guessing what’s happening.
Why Choose Us
Why we are your best choice
Why Choose Us
Why we are your best choice
Embedded Execution
We have built a reputation as a trusted and reliable partner in achieving business success.
Embedded Execution
We have built a reputation as a trusted and reliable partner in achieving business success.
Tailored Solutions
We offer personalized solutions tailored to your specific goals, audience, and industry.
Tailored Solutions
We offer personalized solutions tailored to your specific goals, audience, and industry.
Client-Centric Focus
Your success is our priority. We prioritize understanding your business goals.
Client-Centric Focus
Your success is our priority. We prioritize understanding your business goals.
Transparent Communication
We believe in open and honest communication every step of the way.
Transparent Communication
We believe in open and honest communication every step of the way.
Dedicated Support
Your success is our priority, and we're here to support you every step of the way.
Dedicated Support
Your success is our priority, and we're here to support you every step of the way.
Expertise Across Industries
Our team has extensive experience working across various industries.
Expertise Across Industries
Our team has extensive experience working across various industries.
Why Choose Us
Why we are your best choice
Embedded Execution
We have built a reputation as a trusted and reliable partner in achieving business success.
Tailored Solutions
We offer personalized solutions tailored to your specific goals, audience, and industry.
Client-Centric Focus
Your success is our priority. We prioritize understanding your business goals.
Transparent Communication
We believe in open and honest communication every step of the way.
Dedicated Support
Your success is our priority, and we're here to support you every step of the way.
Expertise Across Industries
Our team has extensive experience working across various industries.
Brands
Brands that used our Growth Strategy & Ops
The Highlight Digital team is the real deal. They didn’t just run ads — they got deep into our brand, fixed tracking issues we didn’t even know we had, and helped us scale with creative and strategy that actually worked. Within months, we saw ROAS climb, conversion rates jump, and a serious lift in monthly revenue. Super proactive, responsive, and just a killer partner all around.
Thomas Marquart
CEO, Dad Brand Apparel
We’ve been working with Highlight since 2018, and they’ve consistently delivered results across every campaign. From scaling lead generation to thousands of high-quality leads to managing complex, high-budget media buys, they’ve been a key growth partner for our brand. What sets them apart is their reliability, strategic thinking, and ability to adapt fast as the market evolves.
Joshua David King
Founder, Sun Factory
We started with a few consultation calls, but quickly realized we needed Highlight Digital fully in the game. They rebuilt everything—from strategy to creative—and the results were insane: CPA dropped 66%, in-app purchases more than doubled, and we scaled ad spend by over 2,000%. By month six, we hit $100K MRR. If you want real growth, this is the team to bet on.
Alexandr P.
Co-founder, 180score
Brands
Brands that used our Growth Strategy & Ops
The Highlight Digital team is the real deal. They didn’t just run ads — they got deep into our brand, fixed tracking issues we didn’t even know we had, and helped us scale with creative and strategy that actually worked. Within months, we saw ROAS climb, conversion rates jump, and a serious lift in monthly revenue. Super proactive, responsive, and just a killer partner all around.
Thomas Marquart
CEO, Dad Brand Apparel
We’ve been working with Highlight since 2018, and they’ve consistently delivered results across every campaign. From scaling lead generation to thousands of high-quality leads to managing complex, high-budget media buys, they’ve been a key growth partner for our brand. What sets them apart is their reliability, strategic thinking, and ability to adapt fast as the market evolves.
Joshua David King
Founder, Sun Factory
We started with a few consultation calls, but quickly realized we needed Highlight Digital fully in the game. They rebuilt everything—from strategy to creative—and the results were insane: CPA dropped 66%, in-app purchases more than doubled, and we scaled ad spend by over 2,000%. By month six, we hit $100K MRR. If you want real growth, this is the team to bet on.
Alexandr P.
Co-founder, 180score
How We Work
Our 4 Stage Process
How We Work
Our 4 Stage Process
How We Work
Our 4 Stage Process
01
Step
01
Strategic Onboarding
This isn’t a kickoff — it’s a plug-in. In this first phase, we dive headfirst into your business to understand it from the inside out. We don’t just ask about goals — we map your entire growth funnel, audit your existing assets, and analyze what’s working (and what’s not). From creative performance to conversion data, we leave no stone unturned. We connect directly to your tools, align with your workflows, and sync with your internal team so there’s no guessing, no silos, and no duplication of effort. By the time onboarding wraps, we’re not an external vendor. We’re operating as your embedded growth department — fluent in your business, aligned on your KPIs, and ready to execute.
01
Step
01
Strategic Onboarding
This isn’t a kickoff — it’s a plug-in. In this first phase, we dive headfirst into your business to understand it from the inside out. We don’t just ask about goals — we map your entire growth funnel, audit your existing assets, and analyze what’s working (and what’s not). From creative performance to conversion data, we leave no stone unturned. We connect directly to your tools, align with your workflows, and sync with your internal team so there’s no guessing, no silos, and no duplication of effort. By the time onboarding wraps, we’re not an external vendor. We’re operating as your embedded growth department — fluent in your business, aligned on your KPIs, and ready to execute.
Step
01
Strategic Onboarding
This isn’t a kickoff — it’s a plug-in. In this first phase, we dive headfirst into your business to understand it from the inside out. We don’t just ask about goals — we map your entire growth funnel, audit your existing assets, and analyze what’s working (and what’s not). From creative performance to conversion data, we leave no stone unturned. We connect directly to your tools, align with your workflows, and sync with your internal team so there’s no guessing, no silos, and no duplication of effort. By the time onboarding wraps, we’re not an external vendor. We’re operating as your embedded growth department — fluent in your business, aligned on your KPIs, and ready to execute.
02
Step
02
Full-Funnel Planning
Insights in. Growth strategy out. Armed with everything uncovered during onboarding, we craft a full-stack growth plan tailored to your business. This isn’t just ad budgets and audience segments — we map your entire customer journey, from first touch to repeat purchase. Media buying, creative direction, funnel architecture, landing pages, CRO tactics, and offer positioning — it’s all accounted for. Structured in fast-moving, weekly execution cycles, our planning replaces the usual 30-page strategy decks with a clear, tactical roadmap built to launch, learn, and scale.
02
Step
02
Full-Funnel Planning
Insights in. Growth strategy out. Armed with everything uncovered during onboarding, we craft a full-stack growth plan tailored to your business. This isn’t just ad budgets and audience segments — we map your entire customer journey, from first touch to repeat purchase. Media buying, creative direction, funnel architecture, landing pages, CRO tactics, and offer positioning — it’s all accounted for. Structured in fast-moving, weekly execution cycles, our planning replaces the usual 30-page strategy decks with a clear, tactical roadmap built to launch, learn, and scale.
Step
02
Full-Funnel Planning
Insights in. Growth strategy out. Armed with everything uncovered during onboarding, we craft a full-stack growth plan tailored to your business. This isn’t just ad budgets and audience segments — we map your entire customer journey, from first touch to repeat purchase. Media buying, creative direction, funnel architecture, landing pages, CRO tactics, and offer positioning — it’s all accounted for. Structured in fast-moving, weekly execution cycles, our planning replaces the usual 30-page strategy decks with a clear, tactical roadmap built to launch, learn, and scale.
03
Step
03
Execution Sprint
We don’t wait. We build and ship. Fast. With the playbook locked, our team moves into rapid execution mode. Creative assets are produced, funnels are built, and media is activated — all by one cross-functional team working in full sync. No handoffs, no back-and-forth between disconnected teams. Every task is aligned across strategy, creative, and media. Every piece is built to convert. Every outcome is tracked in real time. Speed without sacrifice. Precision without bureaucracy.
03
Step
03
Execution Sprint
We don’t wait. We build and ship. Fast. With the playbook locked, our team moves into rapid execution mode. Creative assets are produced, funnels are built, and media is activated — all by one cross-functional team working in full sync. No handoffs, no back-and-forth between disconnected teams. Every task is aligned across strategy, creative, and media. Every piece is built to convert. Every outcome is tracked in real time. Speed without sacrifice. Precision without bureaucracy.
Step
03
Execution Sprint
We don’t wait. We build and ship. Fast. With the playbook locked, our team moves into rapid execution mode. Creative assets are produced, funnels are built, and media is activated — all by one cross-functional team working in full sync. No handoffs, no back-and-forth between disconnected teams. Every task is aligned across strategy, creative, and media. Every piece is built to convert. Every outcome is tracked in real time. Speed without sacrifice. Precision without bureaucracy.
04
Step
04
Weekly Optimization
Where growth meets accountability. We don’t wait for results — we work inside them. Every week, we dive into the data with you: live dashboards, performance reviews, creative breakdowns, and fast, tactical pivots. From testing new angles to reallocating budget, we iterate relentlessly — scaling what works and cutting what doesn’t. Optimization isn’t a phase. It’s the engine behind everything we do.
04
Step
04
Weekly Optimization
Where growth meets accountability. We don’t wait for results — we work inside them. Every week, we dive into the data with you: live dashboards, performance reviews, creative breakdowns, and fast, tactical pivots. From testing new angles to reallocating budget, we iterate relentlessly — scaling what works and cutting what doesn’t. Optimization isn’t a phase. It’s the engine behind everything we do.
Step
04
Weekly Optimization
Where growth meets accountability. We don’t wait for results — we work inside them. Every week, we dive into the data with you: live dashboards, performance reviews, creative breakdowns, and fast, tactical pivots. From testing new angles to reallocating budget, we iterate relentlessly — scaling what works and cutting what doesn’t. Optimization isn’t a phase. It’s the engine behind everything we do.
Frequently Asked Questions
FAQ: Growth Strategy & Ops
Frequently Asked Questions
FAQ: Growth Strategy & Ops
What’s the value in Growth Strategy & Ops — and why should I even care?
What should I expect from the service?
What tools do you use for Growth Strategy & Ops?
How do I know if it works?
How much time does the onboarding take?
Who’s taking the ownership of Growth Strategy & Ops at Highlight Digital?
How is this different from what my contractors or freelancers are already doing?
What’s the value in Growth Strategy & Ops — and why should I even care?
What should I expect from the service?
What tools do you use for Growth Strategy & Ops?
How do I know if it works?
How much time does the onboarding take?
Who’s taking the ownership of Growth Strategy & Ops at Highlight Digital?
How is this different from what my contractors or freelancers are already doing?
Frequently Asked Questions