Landing Pages & CRO
Landing Pages & CRO turn attention into action.
We design, build, and continuously optimize high-converting pages - fully integrated with the paid media, creatives and analytics stack. Our goal isn’t just aesthetic: it's performance. Every layout, headline, and element is engineered to reduce friction, build trust, and maximize conversions.
Benefits
Why you Need Landing Page & CRO
Benefits
Why you Need Landing Page & CRO
Getting clicks is easy. Turning them into customers? That’s where most brands fall short.
We fix underperforming funnels by simplifying journeys, optimizing load speed and mobile UX, refining positioning, and boosting AOV through smart offers, upsells, and trust-building.
From first touch to post-purchase — every click counts, and we make sure it converts.
01.
Built to Convert, Not Just Impress
01.
Built to Convert, Not Just Impress
02.
Full Funnel Integration
02.
Full Funnel Integration
03.
Custom Funnel Architecture
03.
Custom Funnel Architecture
04.
On-Brand, On-Speed
04.
On-Brand, On-Speed
05.
Real-Time CRO Ops
05.
Real-Time CRO Ops
06.
Copy That Converts
06.
Copy That Converts
07.
Conversion focused UI/UX
07.
Conversion focused UI/UX
08.
08. Plugged Into Analytics
08.
08. Plugged Into Analytics
Benefits
Why you Need Landing Page & CRO
Getting clicks is easy. Turning them into customers? That’s where most brands fall short.
We fix underperforming funnels by simplifying journeys, optimizing load speed and mobile UX, refining positioning, and boosting AOV through smart offers, upsells, and trust-building.
From first touch to post-purchase — every click counts, and we make sure it converts.
01.
Built to Convert, Not Just Impress
02.
Full Funnel Integration
03.
Custom Funnel Architecture
04.
On-Brand, On-Speed
05.
Real-Time CRO Ops
06.
Copy That Converts
07.
Conversion focused UI/UX
08.
08. Plugged Into Analytics
Service Details
What We Do
Landing Page & CRO (Conversion Rate Optimization) is a performance-driven service focused on turning traffic into conversions. By combining data-backed UX improvements, persuasive copy, and strategic funnel design, we optimize every step of the customer journey — from first click to final checkout. Here’s what this service includes:
Conversion-Focused UX/UI Design:
Layouts crafted to guide attention and action.
Visual hierarchy, trust signals, social proof, CTA structure.
Mobile-first principles and fast load speeds.
Funnel Development & Offer Structuring:
Page flows aligned with funnel stage and traffic temperature.
Messaging frameworks for first-time vs. returning visitors.
Offer sequencing, urgency triggers, dynamic personalization.
Copywriting for Conversion:
Clear, benefit-driven, conversion-focused copy.
Structured by problem → agitation → solution or awareness levels.
CTA testing, headline variants, and microcopy that moves users.
Tech Stack Integration:
Custom development or no-code/low-code builds (Webflow, Replo, Shopify, etc.).
Seamless integration with CRM, pixel/event tracking, and analytics.
Server-side tracking and postback support where applicable.
A/B Testing & Experimentation:
Page variant testing (hero, pricing, social proof, layout).
Heatmap and scroll-depth analysis.
KPI-based optimization: CVR, bounce rate, time on page, funnel completion.
Weekly CRO Sprints:
Weekly improvement cycles based on insights from media and analytics.
Prioritized testing backlog, execution, and reporting.
Service Details
What We Do
Landing Page & CRO (Conversion Rate Optimization) is a performance-driven service focused on turning traffic into conversions. By combining data-backed UX improvements, persuasive copy, and strategic funnel design, we optimize every step of the customer journey — from first click to final checkout. Here’s what this service includes:
Conversion-Focused UX/UI Design:
Layouts crafted to guide attention and action.
Visual hierarchy, trust signals, social proof, CTA structure.
Mobile-first principles and fast load speeds.
Funnel Development & Offer Structuring:
Page flows aligned with funnel stage and traffic temperature.
Messaging frameworks for first-time vs. returning visitors.
Offer sequencing, urgency triggers, dynamic personalization.
Copywriting for Conversion:
Clear, benefit-driven, conversion-focused copy.
Structured by problem → agitation → solution or awareness levels.
CTA testing, headline variants, and microcopy that moves users.
Tech Stack Integration:
Custom development or no-code/low-code builds (Webflow, Replo, Shopify, etc.).
Seamless integration with CRM, pixel/event tracking, and analytics.
Server-side tracking and postback support where applicable.
A/B Testing & Experimentation:
Page variant testing (hero, pricing, social proof, layout).
Heatmap and scroll-depth analysis.
KPI-based optimization: CVR, bounce rate, time on page, funnel completion.
Weekly CRO Sprints:
Weekly improvement cycles based on insights from media and analytics.
Prioritized testing backlog, execution, and reporting.
Why Choose Us
Why we are your best choice
Why Choose Us
Why we are your best choice
Embedded Execution
We have built a reputation as a trusted and reliable partner in achieving business success.
Embedded Execution
We have built a reputation as a trusted and reliable partner in achieving business success.
Tailored Solutions
We offer personalized solutions tailored to your specific goals, audience, and industry.
Tailored Solutions
We offer personalized solutions tailored to your specific goals, audience, and industry.
Client-Centric Focus
Your success is our priority. We prioritize understanding your business goals.
Client-Centric Focus
Your success is our priority. We prioritize understanding your business goals.
Transparent Communication
We believe in open and honest communication every step of the way.
Transparent Communication
We believe in open and honest communication every step of the way.
Dedicated Support
Your success is our priority, and we're here to support you every step of the way.
Dedicated Support
Your success is our priority, and we're here to support you every step of the way.
Expertise Across Industries
Our team has extensive experience working across various industries.
Expertise Across Industries
Our team has extensive experience working across various industries.
Why Choose Us
Why we are your best choice
Embedded Execution
We have built a reputation as a trusted and reliable partner in achieving business success.
Tailored Solutions
We offer personalized solutions tailored to your specific goals, audience, and industry.
Client-Centric Focus
Your success is our priority. We prioritize understanding your business goals.
Transparent Communication
We believe in open and honest communication every step of the way.
Dedicated Support
Your success is our priority, and we're here to support you every step of the way.
Expertise Across Industries
Our team has extensive experience working across various industries.
Brands
Brands that Took Our Landing Page & CRO Service
We started with a few consultation calls, but quickly realized we needed Highlight Digital fully in the game. They rebuilt everything—from strategy to creative—and the results were insane: CPA dropped 66%, in-app purchases more than doubled, and we scaled ad spend by over 2,000%. By month six, we hit $100K MRR. If you want real growth, this is the team to bet on.
Alexandr P.
Co-founder, 180score
The Highlight Digital team is the real deal. They didn’t just run ads — they got deep into our brand, fixed tracking issues we didn’t even know we had, and helped us scale with creative and strategy that actually worked. Within months, we saw ROAS climb, conversion rates jump, and a serious lift in monthly revenue. Super proactive, responsive, and just a killer partner all around.
Thomas Marquart
CEO, Dad Brand Apparel
We’ve been working with Highlight since 2018, and they’ve consistently delivered results across every campaign. From scaling lead generation to thousands of high-quality leads to managing complex, high-budget media buys, they’ve been a key growth partner for our brand. What sets them apart is their reliability, strategic thinking, and ability to adapt fast as the market evolves.
Joshua David King
Founder, Sun Factory
Brands
Brands that Took Our Landing Page & CRO Service
We started with a few consultation calls, but quickly realized we needed Highlight Digital fully in the game. They rebuilt everything—from strategy to creative—and the results were insane: CPA dropped 66%, in-app purchases more than doubled, and we scaled ad spend by over 2,000%. By month six, we hit $100K MRR. If you want real growth, this is the team to bet on.
Alexandr P.
Co-founder, 180score
The Highlight Digital team is the real deal. They didn’t just run ads — they got deep into our brand, fixed tracking issues we didn’t even know we had, and helped us scale with creative and strategy that actually worked. Within months, we saw ROAS climb, conversion rates jump, and a serious lift in monthly revenue. Super proactive, responsive, and just a killer partner all around.
Thomas Marquart
CEO, Dad Brand Apparel
We’ve been working with Highlight since 2018, and they’ve consistently delivered results across every campaign. From scaling lead generation to thousands of high-quality leads to managing complex, high-budget media buys, they’ve been a key growth partner for our brand. What sets them apart is their reliability, strategic thinking, and ability to adapt fast as the market evolves.
Joshua David King
Founder, Sun Factory
How We Work
Our 4 Stage Process
How We Work
Our 4 Stage Process
How We Work
Our 4 Stage Process
01
Step
01
Strategic Onboarding
This isn’t a kickoff — it’s a plug-in. In this first phase, we dive headfirst into your business to understand it from the inside out. We don’t just ask about goals — we map your entire growth funnel, audit your existing assets, and analyze what’s working (and what’s not). From creative performance to conversion data, we leave no stone unturned. We connect directly to your tools, align with your workflows, and sync with your internal team so there’s no guessing, no silos, and no duplication of effort. By the time onboarding wraps, we’re not an external vendor. We’re operating as your embedded growth department — fluent in your business, aligned on your KPIs, and ready to execute.
01
Step
01
Strategic Onboarding
This isn’t a kickoff — it’s a plug-in. In this first phase, we dive headfirst into your business to understand it from the inside out. We don’t just ask about goals — we map your entire growth funnel, audit your existing assets, and analyze what’s working (and what’s not). From creative performance to conversion data, we leave no stone unturned. We connect directly to your tools, align with your workflows, and sync with your internal team so there’s no guessing, no silos, and no duplication of effort. By the time onboarding wraps, we’re not an external vendor. We’re operating as your embedded growth department — fluent in your business, aligned on your KPIs, and ready to execute.
Step
01
Strategic Onboarding
This isn’t a kickoff — it’s a plug-in. In this first phase, we dive headfirst into your business to understand it from the inside out. We don’t just ask about goals — we map your entire growth funnel, audit your existing assets, and analyze what’s working (and what’s not). From creative performance to conversion data, we leave no stone unturned. We connect directly to your tools, align with your workflows, and sync with your internal team so there’s no guessing, no silos, and no duplication of effort. By the time onboarding wraps, we’re not an external vendor. We’re operating as your embedded growth department — fluent in your business, aligned on your KPIs, and ready to execute.
02
Step
02
Full-Funnel Planning
Insights in. Growth strategy out. Armed with everything uncovered during onboarding, we craft a full-stack growth plan tailored to your business. This isn’t just ad budgets and audience segments — we map your entire customer journey, from first touch to repeat purchase. Media buying, creative direction, funnel architecture, landing pages, CRO tactics, and offer positioning — it’s all accounted for. Structured in fast-moving, weekly execution cycles, our planning replaces the usual 30-page strategy decks with a clear, tactical roadmap built to launch, learn, and scale.
02
Step
02
Full-Funnel Planning
Insights in. Growth strategy out. Armed with everything uncovered during onboarding, we craft a full-stack growth plan tailored to your business. This isn’t just ad budgets and audience segments — we map your entire customer journey, from first touch to repeat purchase. Media buying, creative direction, funnel architecture, landing pages, CRO tactics, and offer positioning — it’s all accounted for. Structured in fast-moving, weekly execution cycles, our planning replaces the usual 30-page strategy decks with a clear, tactical roadmap built to launch, learn, and scale.
Step
02
Full-Funnel Planning
Insights in. Growth strategy out. Armed with everything uncovered during onboarding, we craft a full-stack growth plan tailored to your business. This isn’t just ad budgets and audience segments — we map your entire customer journey, from first touch to repeat purchase. Media buying, creative direction, funnel architecture, landing pages, CRO tactics, and offer positioning — it’s all accounted for. Structured in fast-moving, weekly execution cycles, our planning replaces the usual 30-page strategy decks with a clear, tactical roadmap built to launch, learn, and scale.
03
Step
03
Execution Sprint
We don’t wait. We build and ship. Fast. With the playbook locked, our team moves into rapid execution mode. Creative assets are produced, funnels are built, and media is activated — all by one cross-functional team working in full sync. No handoffs, no back-and-forth between disconnected teams. Every task is aligned across strategy, creative, and media. Every piece is built to convert. Every outcome is tracked in real time. Speed without sacrifice. Precision without bureaucracy.
03
Step
03
Execution Sprint
We don’t wait. We build and ship. Fast. With the playbook locked, our team moves into rapid execution mode. Creative assets are produced, funnels are built, and media is activated — all by one cross-functional team working in full sync. No handoffs, no back-and-forth between disconnected teams. Every task is aligned across strategy, creative, and media. Every piece is built to convert. Every outcome is tracked in real time. Speed without sacrifice. Precision without bureaucracy.
Step
03
Execution Sprint
We don’t wait. We build and ship. Fast. With the playbook locked, our team moves into rapid execution mode. Creative assets are produced, funnels are built, and media is activated — all by one cross-functional team working in full sync. No handoffs, no back-and-forth between disconnected teams. Every task is aligned across strategy, creative, and media. Every piece is built to convert. Every outcome is tracked in real time. Speed without sacrifice. Precision without bureaucracy.
04
Step
04
Weekly Optimization
Where growth meets accountability. We don’t wait for results — we work inside them. Every week, we dive into the data with you: live dashboards, performance reviews, creative breakdowns, and fast, tactical pivots. From testing new angles to reallocating budget, we iterate relentlessly — scaling what works and cutting what doesn’t. Optimization isn’t a phase. It’s the engine behind everything we do.
04
Step
04
Weekly Optimization
Where growth meets accountability. We don’t wait for results — we work inside them. Every week, we dive into the data with you: live dashboards, performance reviews, creative breakdowns, and fast, tactical pivots. From testing new angles to reallocating budget, we iterate relentlessly — scaling what works and cutting what doesn’t. Optimization isn’t a phase. It’s the engine behind everything we do.
Step
04
Weekly Optimization
Where growth meets accountability. We don’t wait for results — we work inside them. Every week, we dive into the data with you: live dashboards, performance reviews, creative breakdowns, and fast, tactical pivots. From testing new angles to reallocating budget, we iterate relentlessly — scaling what works and cutting what doesn’t. Optimization isn’t a phase. It’s the engine behind everything we do.
Frequently Asked Questions
FAQ: Landing Page & CRO
Frequently Asked Questions
FAQ: Landing Page & CRO
Why do I need a landing page?
Why would I need CRO?
Do you take care of the design and development of the landing page?
What’s required from my end for CRO?
How long does it take to design and develop the landing page?
How do you run CRO tests?
I’m not sure what would be the best solution for me?
Why do I need a landing page?
Why would I need CRO?
Do you take care of the design and development of the landing page?
What’s required from my end for CRO?
How long does it take to design and develop the landing page?
How do you run CRO tests?
I’m not sure what would be the best solution for me?
Frequently Asked Questions