Performance Media Buying
We don’t just buy impressions - we engineer paid social ecosystems. We plan, launch, and scale campaigns with ruthless clarity on ROMI, MER, AOV, LTV - and we own the outcome, end to end.
Benefits
Why you Need Performance Media Buying
Performance Media Buying is a results-driven strategy focused on delivering measurable outcomes like sales, leads or app installs. By utilizing platforms like Meta, Google, TikTok, YouTube, LinkedIn and X, it allows businesses to target both broad and specific audiences with precision. Performance media buying is flexible, enabling you to select specific goals such as Brand Awareness, Sales, or Lead Generation. It provides real-time optimization, creative personalization, and advanced attribution models, making it a powerful and efficient revenue growth tool:
01.
Full-Funnel Execution
02.
Platform-Native Expertise
03.
Always-On Optimization
04.
Media Buying + Creative Sync
05.
Real Attribution & Reporting
06.
Weekly Strategy Sprints
07.
Launch-Ready Team
08.
Scalable Growth Loops
Service Details
What We Do
Performance Media is the executional core of your growth engine.
From Meta to TikTok and YouTube, our media team plans, launches, manages, and scales campaigns that are aligned with your strategic business goals — not just ad platform best practices. We don’t just buy traffic — we build systems of acquisition, testing, and compounding performance:
Platform Strategy & Planning:
Selecting the right platforms for your audience and business model, like Meta, Google, TikTok, YouTube, LinkedIn, Snap, X, etc.
Defining roles of each channel across the funnel (prospecting, retargeting, retention)
Campaign Structuring & Setup:
Architecture of accounts, audiences, creatives, budgets, and event tracking
Matching platform setup with growth strategy (e.g., full-funnel design, awareness vs conversion balance)
Creative Testing Loops:
Structured weekly creative testing plans across formats and funnel stages
Rapid iteration based on real performance data
Budget Allocation & Scaling:
Dynamic reallocation based on ROMI, LTV, AOV, MER and customer behavior
Scaling models: horizontal (audiences and geos), vertical (budget), and creative scaling
Funnel Optimization:
CRO & landing page alignment with ad promise and conversion intent
Retargeting strategy, abandoned cart flows, offer sequencing, upsells, down-sells, cross-sells.
Performance Monitoring & Reporting:
Weekly ClickUp dashboards + Google Sheets + Loom breakdowns + Weekly/Bi-Weekly and monthly strategy calls
Metrics we own: ROMI, LTV, AOV, MER blended spend-to-revenue
Why Choose Us
Why we are your best choice
Embedded Execution
We have built a reputation as a trusted and reliable partner in achieving business success.
Tailored Solutions
We offer personalized solutions tailored to your specific goals, audience, and industry.
Client-Centric Focus
Your success is our priority. We prioritize understanding your business goals.
Transparent Communication
We believe in open and honest communication every step of the way.
Dedicated Support
Your success is our priority, and we're here to support you every step of the way.
Expertise Across Industries
Our team has extensive experience working across various industries.
Proof
Some Samples of Our Works
Brands
Brands that Took Our Service
We started with a few consultation calls, but quickly realized we needed Highlight Digital fully in the game. They rebuilt everything—from strategy to creative—and the results were insane: CPA dropped 66%, in-app purchases more than doubled, and we scaled ad spend by over 2,000%. By month six, we hit $100K MRR. If you want real growth, this is the team to bet on.
Alexandr P.
Co-founder, 180score
The Highlight Digital team is the real deal. They didn’t just run ads — they got deep into our brand, fixed tracking issues we didn’t even know we had, and helped us scale with creative and strategy that actually worked. Within months, we saw ROAS climb, conversion rates jump, and a serious lift in monthly revenue. Super proactive, responsive, and just a killer partner all around.
Thomas M.
CEO, Dad Brand Apparel
We’ve been working with Highlight since 2018, and they’ve consistently delivered results across every campaign. From scaling lead generation to hundreds of thousands of high-quality leads to managing complex, high-budget media buys, they’ve been a key growth partner for our brand. What sets them apart is their reliability, strategic thinking, and ability to adapt fast as the market evolves.
Joshua David King
Founder, Sun Factory
How We Work
Our 4 Stage Process
01
Step
01
Strategic Onboarding
This isn’t a kickoff — it’s a plug-in. In this first phase, we dive headfirst into your business to understand it from the inside out. We don’t just ask about goals — we map your entire growth funnel, audit your existing assets, and analyze what’s working (and what’s not). From creative performance to conversion data, we leave no stone unturned. We connect directly to your tools, align with your workflows, and sync with your internal team so there’s no guessing, no silos, and no duplication of effort. By the time onboarding wraps, we’re not an external vendor. We’re operating as your embedded growth department — fluent in your business, aligned on your KPIs, and ready to execute.
02
Step
02
Full-Funnel Planning
Insights in. Growth strategy out. Armed with everything uncovered during onboarding, we craft a full-stack growth plan tailored to your business. This isn’t just ad budgets and audience segments — we map your entire customer journey, from first touch to repeat purchase. Media buying, creative direction, funnel architecture, landing pages, CRO tactics, and offer positioning — it’s all accounted for. Structured in fast-moving, weekly execution cycles, our planning replaces the usual 30-page strategy decks with a clear, tactical roadmap built to launch, learn, and scale.
03
Step
03
Execution Sprint
We don’t wait. We build and ship. Fast. With the playbook locked, our team moves into rapid execution mode. Creative assets are produced, funnels are built, and media is activated — all by one cross-functional team working in full sync. No handoffs, no back-and-forth between disconnected teams. Every task is aligned across strategy, creative, and media. Every piece is built to convert. Every outcome is tracked in real time. Speed without sacrifice. Precision without bureaucracy.
04
Step
04
Weekly Optimization
Where growth meets accountability. We don’t wait for results — we work inside them. Every week, we dive into the data with you: live dashboards, performance reviews, creative breakdowns, and fast, tactical pivots. From testing new angles to reallocating budget, we iterate relentlessly — scaling what works and cutting what doesn’t. Optimization isn’t a phase. It’s the engine behind everything we do.
Frequently Asked Questions